Career in Digital Marketing: Why it’s a best choice?
Well, Choosing the right career is a big deal nowadays for youngsters. Nowadays, competition is getting bigger in all the niches & hence you should be smart enough to choose the best industry which is going to be in demand in the coming decades. One such a business niche is Digital Marketing. Do you think career in digital marketing will be the best choice.
If you are a student, then you may have very few chances to hear about the word digital marketing. But if you are a business person reading this blog, then you will be well aware of digital marketing.
As you know each and every business nowadays requires a smart digital marketing consultant to promote their brand online & bring in leads.
Career in Digital Marketing: Best choice or not?
If you are a student studying in the university or employee already working in some industry, you may have some thoughts in the corner of your brain to choose the best platform for building your career. If you are looking for such opportunities, then you should definitely have a think about digital marketing.
Why business needs digital marketing consultants?
We can take a simple scenario here!
Nowadays, normal users started using online platforms like Google search in their daily day to day life to buy any product, or to find information about any service that they are in need of. Also, the usage of Facebook, Instagram, YouTube by normal users has been increasing day by day.
The probability of normal people visiting a physical store to buy any product is getting decreased day by day. The world is moving towards online right from ordering food to buying cosmetics.
So, now I think you should have partially related this with the digital marketing career which we are talking about!
Yes, all the business people should be available online either by having a business website or by a Facebook page or by having a Google My Business Listing or through any other online medium.
Now here comes the ideal requirement for the business owners, each and every business owner who would like to get more inquiries for his business should ensure that his brand is more reachable by the potential buyers through online platforms like Google search, social media, etc,
For this, each and every business owner need a skilled digital marketing consultant to help his business with different online marketing strategies like Search Engine Optimization (SEO), Google Ads (PPC), Facebook Ads, Remarketing, Email Marketing & many more.
Number of Business > Skilled Digital Marketing Consultants
Let’s take the UK into our scope, Here according to UK Government, there are 4.2 million businesses that have registered till 2019. Out of this 4.2M business, I am sure that not all the businesses will have their own business website, a social media page representing their business, etc.
Here the opportunity is open for the Digital Marketing Consultants in two ways, One is that all the business owners who don’t have a business website will definitely move online soon as that’s the only way to sustain in their ongoing business. Here right from registering a domain name to rank their business website on Google, they seek the Digital Marketing experts help.
Image Source – Gov.UK
On the other hand, the business owners who already have a business website will be struggling to get more leads from that. The reason is the lack of online visibility. In this case, business owners will be seeking the guidance of the skilled digital strategy consultants to promote their brand online. So either way, the demand is going to be sky high in the coming days.
Also, to make a note. the number of businesses is going to increase in the coming years. So choosing a career in digital marketing will be the best decision!
How to start a career in Digital Marketing?
Well, now you know that digital marketing is going to be big in the future. If you are planning to start immediately about digital marketing, its not a big deal at all.
Digital Marketing covers both organic & paid strategies,
- Search Engine Optimization (SEO)
- Google Ads – Pay Per Click (PPC)
- Facebook Ads
- Email Marketing
- Web Design
- Content Management & many more
Still, we can list a lot under Digital Marketing. There are many free video tutorials available online for you to learn about SEO & all the ones which I have listed above. All that you need is to invest time & start learning daily & become an expert.
Just watching the online video tutorials is not going to help you become skilled. Everything comes with the practice, hence you should just start implementing everything that you learn.
May be starting your own blogging website will be a good idea to experiment with everything you learn about SEO & other strategies.
Career growth in Digital Marketing
Just getting known to all the terminologies in Digital Marketing will not bring in clients for you. You should make the business people believe in you & invest on you for their business growth.
For this you should be highly skilled in what you do, In simple words, you should have some case studies in your hand to convince a business owner to choose you as a digital marketing consultant for their business.
Get started with registering a domain name, start a blog in the niche in which you have more interest. It can even be either a sports blog, fitness blog or anything. Just experiment with all that you have learned and have some success stories ready at your end.
This will help you to get more & more clients. Being skilled in what you do is more important. Growth in digital marketing is going to be very high if you are on the right track. Make the business owners feel what you do for them & start proposing good strategies to take their business to the next level. This will help you get more & more clients at the end of the day.
So, don’t waste any time. Just get started today. This is how I started & now handling a bunch of clients at ClickDo Ltd helping many business owners in the UK.
Even you can check out our SeekaHost University, where we offer free training for the newbies in various fields with our SEO Training Course, Google Ads Course, Blogging Course and many more!